• The only comprehensive reference manual of the information marketing industry
  • Detailed how-to information on building a multi-million dollar information marketing business
  • Insights from more than 35 years in the info-marketing industry
  • Clients selling $200 million dollars of info-products eagerly hire Dan to give them the wisdom in this collection
  • Puts a life-time of information marketing experience at your finger-tips for quick, easy reference

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The $200 Million Dollar Advisor
Sharing His Expertise With You

Dan KennedyDan Kennedy is widely acknowledged as the leader in developing the modern information marketing industry. Certainly more people have gone from zero to multimillion-dollar info-businesses under his guidance than by any other means or mentor.

Dan Kennedy’s current Private Client Group members account for over $200 million dollars of info-marketing sales. Most of Dan’s clients have worked with Dan since they launched their businesses.

Virtually every significant breakthrough in this industry in the last decade has come from Dan and his clients, including the now common continuity and forced continuity approaches, the ascension model, every means of selling high-priced coaching, boot camp add-on days, contests to promote coaching, and on and on and on.

You receive detailed information about Dan’s information marketing breakthroughs as well as his time-tested strategies within this archive.

Get Dan Kennedy’s No B.S.
Info-Marketing Letter and
Information Marketing Special Reports Archives

In a Collector’s Edition Binder for a Limited Time

The top info-marketers in the world have received business-building insights from the foremost expert in packaging and selling information. However, there’s never before been a way for loyal subscribers to go back to the issues they missed-until now.

These newsletters provide time-tested insights on the info-marketing business, including products, coaching, seminars, marketing, lead generation, lead conversion, seminar marketing, quantifying value of paper and ink, sales letters, audio that sells, newsletters, boot camps and continuity.

At the request of several subscribers, the complete archive is available. But, only for a limited time. Now, you can get the complete archive, restored to better than new condition. There is no better resource for specific, business-building information for the information marketing industry than these reports.

This archive puts Dan Kennedy’s insights on the info-marketing to work for you, when you need it. Want to tweak your newsletter; it’s at your fingertips in volume 1. Planning to put on an event, quickly refer to volume 3. Put Dan Kennedy’s experience to work for you today.

Detailed Info-Business Building Insights A Short-cut To Get Started Quickly or Expand Your Current Business

Since 2004, the NO B.S. INFO-MARKETING LETTERS have alternated every other month with Dan’s INFORMATION MARKETING SPECIAL REPORTS.

Dan Kennedy bindersThe reports have been published six times a year, and each report is 12 to 16 pages and deals with one specific topic, such as increasing boot camp and event registrations, lead generation, sales letters, the profit-multiplying secret of forced continuity, or going from basic to deluxe to deluxe+ group marketing.

In-depth A to Z presentations of the most important profit centers in the information business. Little-known strategies.

These in-depth reports will combine into a permanent reference library of enormous value that you will undoubtedly consult countless times, year after year.

Each summarizes Dan’s best knowledge and strategies on the topic and includes examples and very frank discussions on what worked and what didn’t.

The Information Marketing Special Reports take you inside—inside millions of dollars of marketing efforts. In fact, Dan’s Platinum members and private clients, if combined into one company, would be a $200 million a year information marketing juggernaut. Imagine the valuable lessons and secrets coming out of that much marketing!

In addition to the Information Marketing Special Reports that come six times per year, each month, you’ll receive a four- to eight-page NO B.S. INFO-MARKETING LETTER, a newsletter with current news, information, resource listings and the most recent discoveries of “what works” from Dan, his clients and his Platinum members.

This newsletter will be similar in tone to the regular NO B.S. Letter, but totally devoted to the info-marketing business. This is a one of a kind publication; you may very well subscribe to and profit from others, but there is no other publication exclusively and totally devoted to information marketing.

A lot more than paper and ink, combining the Information Marketing Special Reports and the NO B.S. INFO-MARKETING LETTER gives you unprecedented access to all of Dan’s experience working with hundreds of successful info-marketers. NO ONE ELSE IN AMERICA works firsthand with as many different marketers of information products, coaching programs, seminars and related services. Welcome to the world of Dan Kennedy!

 

VOLUME 1

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


ISSUE 1

  • Quantifying Value in Info-Selling
  • Reconsider Bundling or Bonusing Any Undefined, Open-Ended Support
  • Be Cautious of Giving Away/Including Any Benefit That Might Raise Skepticism
  • 4 Key Success Behaviors Found in the Most Successful Info-Marketers
  • The Money Secret of the Litmus Test—What Is Your Litmus Test?
  • Are You Ignoring Distribution/Virgin Customer Acquisition Opportunities?
  • Nearly Free Product/Bonus/Newsletter Content
  • Another Perspective on Online “Affiliate Marketing”
  • 2 Ingredients of Extraordinarily Successful, Long-Life Info-Products

ISSUE 2

  • Diagram of Complete Info-Biz With Analysis
  • Various Uses of “S. Mouse”–The Sales Letter From Your Spouse, Employees, Dog
  • Ladder of Ascension to Methodically Upgrade Customers/Customer Value Many Info-Businesses Are Lacking
  • “Fool ’Em” Formats = Increased Readership—Info-Selling Example of the Month
  • Tele-Seminar Case Histories Including Conversion Percentages
  • Should You Do More as a Host or More as a Parasite?
  • The Question Is: “What’s Next?”
  • 6 Provocative Questions for Your Info-Biz
  • Checklist of Frequently Used Ways to Structure/Apply Bonuses

ISSUE 3

  • Unexploited Stored Value Loses Value
  • 2 “Hot” Markets/Sub-Markets: Either or Both Right for You?
  • Should A CATALOG BUSINESS Be Part of Your Business?
  • Selling Isn’t a Polite Process
  • To Tease or Not to Tease?—Info-Selling Example of the Month
  • The 1980’s Show
  • FREE BONUS List of Online Resources, Trade Associations, Publications, etc., in a Variety of Categories Including Media, Markets and Health

ISSUE 4

  • 8 Product Development Strategies (The Making of “Renegade Millionaire”)
  • The Birth of Nightingale-Conant
  • 700% Sales Increase—Info-Marketer Case History
  • A Cautionary Word About Working With Vendors
  • Recent Discovery: 2nd Tier Front-End, Smart JV’s, Cooperative Efforts
  • The Specialized Topic Opportunities
  • The Missing Link in Coaching Programs, Repaired

ISSUE 5

  • 5 Product Development Strategies
  • The Illustrated Sales Letter
  • A New Look at Using Tele-Seminars
  • Should Info-Marketers Be Brand-Builders?
  • FOR ADULTS ONLY

ISSUE 6

  • NEWS: Legal, FAX, Internet
  • 2 Insider Ideas for Making More Money From Seminars
  • How to “Zero Out” Product or Seminar Costs
  • Could Garfield the Cat Make You Rich?
  • When Is the Best Time to Sell a Boot Camp?
  • THE Secret to Boosting Direct-Mail Response

Don’t Work Harder, With Dan Kennedy, Build Your Business Smarter

Alexandria K. BrownWhile I buy everything Dan Kennedy comes out with, the most impactful subscription I’ve enjoyed is his No B.S. Info-Marketing Letter, which also includes his Information Marketing Special Reports. There are usually not one but SEVERAL million-dollar ideas in each issue, and the insider information I learn has helped me DOUBLE my business from around $1M in 2006 to $2M in 2007. You don’t have to work harder—you just need the right gems of advice from someone who KNOWS, and that’s what this information delivers!

Alexandria K. Brown
Online Entrepreneur and Marketing Coach to Women Solo-Preneurs
www.AlexandriaBrown.com

SPECIAL REPORT #1


How to Obtain Maximum Profits From Boot Camps & Seminars, Retreats, Conferences, Conventions & Rallies

  • The 6 Primary Categories of Methods Used to Sell Boot Camps
  • The 5 Mistakes Info-Marketers Make When Promoting Boot Camps
  • Reasons Why People Attend Meetings That Impact How You Create Your Events
  • The Critical Importance of the Boot Camp in Your Business
  • 27 Ways to Optimize Revenue
  • Achieving Maximum On-Site Sales With Minimum Problems
  • Essential Location Considerations

SPECIAL REPORT #2

The Inexact Science of Lead Generation

  • Two Ways of “Getting Leads”
  • The Simplest, Most “Primitive” Means of Lead Generation
  • Fundamentals of “Bad” vs. “Good” Lead Generation Advertising
  • 4 Ingredients of the Offer Generating the Lead
  • Free Vs. “Self-Liquidating”
  • Three Kinds of Self-Liquidating Offers
  • Unsuccessful Lead Generation & How to React to It
  • Lead Generation Ad Examples

SPECIAL REPORT #3


How Info-Marketers Most Effectively Use Sales Letters

  • The Effective Way to Use Lead Generation
  • A Very Underutilized Lead Generation Avenue Ignored by Many Information Marketers
  • The Most Commonly Made Mistake Specific to the Sales Letter for Lead Generation Purposes
  • Use of the Free Report to Sell the Product in the First Transaction
  • The Use of “Stick” Letters to Reduce Refunds
  • The 5 Advanced Strategies for Effective Sales Letters
  • The Success of the Illustrated Sales Letter—Yet Few Info-Marketers Use Them

SPECIAL REPORT #4

How Info-Marketers Most Effectively Use AUDIO THAT SELLS

  • Does Audio-That-Sells Make a Difference?
  • Audio vs. Video
  • The 12 Audio Formats Used to Deliver a Sales Message and Their Effectiveness
  • Which Format Is Easiest to Do, But Hardest to Do Effectively?
  • Which Format Is Relatively Complicated and Difficult to Produce, But Can Score Very High on “Listen-ability”?
  • Which Format Uses “Message-to-Market Match” for Greatly Multiplied Response?
  • Tips to Consider When Selling With Audio
  • A Very Valuable “Secret” About Making Videos That Sell

SPECIAL REPORT #5


Newsletters

  • A Behind the Scenes Look Inside My Newsletters
  • Why You Should Make a Major Commitment to Putting Out a Top-Flight, Paid Subscription Newsletter
  • A Summary of 11 Main Reasons Why and Opportunities Afforded You With Your Newsletter—Why the Most Compelling Reason Is the Most Misunderstood by Info-Marketers
  • Offline vs. Online—Why One Is So Much More Effective in Bonding With Customers and Encouraging Retention
  • How to Put Together a Good Newsletter
  • How to Structure Newsletters to Bond With Readers and Provide Better Back-End Customer Value
  • Several Key Ways to Make the Internet an Effective Media to Extend Your Newsletter
  • How to Get It Written—It Doesn’t Have to Be as Painful as Coal Mining
  • Tips on How to Get It Written FASTER

SPECIAL REPORT #6

Wealth From Info-Businesses

  • Clarifying the Difference Between “Income” and “Wealth”
  • The 5 Gold Rings of Wealth—The 5 Assets of an Information Business
  • The Two Most Important and Valuable Assets of Building Wealth
  • 3 Simple Steps to Creating Whatever Size Income You Want
  • Asset-Building Systems
  • The Four Basic Categories of Asset-Building Systems and the Systems Needed in Each Category
  • What Is Future Banking and How Does It Build Wealth in the Info-Marketing Field?
  • Bonus: Examples of Depreciating Assets, Static Assets, Income-Producing Assets, Appreciating Assets and Expandable-Value Assets
order now

VOLUME 2

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


ISSUE 1

  • Deadlines Done Right—They’ve Got to Believe They Will Turn Into Pumpkins
  • Should You “Up the Ante” With Your Boot Camps?
  • How to MULTIPLY Customer Worth—Passive vs. Interactive Customers
  • From Info-Biz to “Turn-Key” Biz—Big Opportunities Selling Them What They Want
  • Grabbers for Info-Marketers’ Direct Mail

ISSUE 2

  • Are There Any Evolving or Looming Threats to Your Business You Are Ignoring?
  • Leave No Part of the Pig Unused
  • The Problem of the Generic Pitch
  • A Different Way to Get Free Publicity
  • Turn a “Tired” Back-End Product Into a “Hot” Free Bonus
  • Get New Product From Dead Authors
  • Reduce Refunds, Improve Their Use of What You Sell

ISSUE 3

  • Recycle
  • Copywriting Corner: Full Disclosure
  • Crafting Your “Evergreen” Appeal
  • Big Lesson: How to Reduce Refunds—9 Ways!
  • Ton O’ Resources (Including FREE STUFF)
  • THE BACK PAGE: Tips From Dave Dee on Unusual Bonuses

ISSUE 4

  • What Is a “Hot Market” For Info-Marketers? Universal Themes That Can Turn YOUR Market Into a Hotter Market
  • What Are the “Hot Media”?—Revelations That May Lead You to More Media
  • Legal Matters—and Advice You Won’t Like
  • Report From the Trenches: My Midnight Confessions—Mistakes
  • Becoming a Rich & Famous Guru
  • Kennedy on Blogging
  • The 34% Conversion Sales Letter’s 4 Copywriting Lessons

ISSUE 5

  • FAX Legal Update: GOOD NEWS
  • Copywriting Corner
  • Big Lesson of the Month: How Quickly They Forget
  • Report From the Front Lines: “Big Things” Special Insert Enclosed
  • Top 10 Info-Entrepreneur MISTAKES
  • Ignored Online Opportunities
  • All-Time Audio Book Bestseller List & Lessons Learned
  • BIG PILE O’ INFO ABOUT BOOT CAMP MARKETING

ISSUE 6

  • Legal Stuff
  • The Ubiquitous Scratch ’n Dent Sale
  • Living in a Material World
  • How You Present Testimonials Matters
  • Special In-Depth Report: The Death of the Information Products Business
  • Resources

 

Built a $5 Million Dollar Business From Dan’s Info-Marketing Resources

Robin RobinsIf you don’t buy everything that Dan Kennedy offers and put it to good use in your business, you are a complete dumb ass and deserve to starve. I’ve bought every product offered by Dan and have NEVER regretted it. Thanks to his guidance, I run a $5 million a year consulting business from the basement of my home and will quickly double that next year. The man is a pure GENIUS, and I don’t think I could have done it as quickly as I have without his guidance. Plus, I also think I should point out that I’ve never hired Dan to personally consult with me ... I’ve learned everything from his products and, more importantly, his NO B.S. newsletters ... they truly are a “seminar in a box” every month.

Robin Robins
Technology Marketing Toolkit Inc.
www.TechnologyMarketingToolkit.com

SPECIAL REPORT #7


Wealth From Info-Businesses Part 2: Missed Opportunities

  • Creating Wealth Requires Leverage—How Do Info-Marketers Get It?
  • The Commonly, Woefully Neglected Source of Leverage in Information Marketing
  • Numerous Examples of Opportunities Waiting in Un-Obvious Places
  • The Damnably Simple “Big Idea” Few Info-Marketers Actually Implement
  • Generic to Niche, Niche to Generic—Creating Leverage in Your Info-Business

SPECIAL REPORT #8


Lessons From Pioneers & Old-Timers Part 1* Into the Time Tunnel of the Information Marketing Business

  • Insight Into Innovative Entrepreneurs and the Lessons I Learned From Them
  • Jerry Buchanan—My Study of His Work Led Me Into the Newsletter Business
  • Harvey Brody—3 Important Concepts I Have Learned From His Material That Have Served Me Well
  • E. Joseph Cossman—A Master at Finding Products That Were Not Productive for Their Inventors or Manufacturers and Making the Products Work in Mail Order
  • Lyman Wood—His Book Had a Lot of Influence on My Development of My Kennedy Insider’s Circle® business
  • J.F. (Jim) Straw—“Efficiency” vs. “Effectiveness”—Automation Ain’t All It’s Cracked Up to Be

SPECIAL REPORT #9

Info-Biz Evolution & Newest Trends & Emerging Opportunities

  • Brief Background on the Evolution of My Business
  • Coaching—Different Types of Coaching Programs and the Opportunities They Offer
  • Marketing Industry’s Total Yearly Sales—More Than Product and Seminar Revenues Combined
  • The Evolving, Major Trend That Represents the Greatest Opportunity Yet Devised in Information Marketing
  • The New Future—How to Find the “Lifers” Who Will Be With You and Support You for as Long as You Choose
  • The Big, Broad-Brush Math Trend—What Not to Do When the Cost of Acquiring a Brand New Customer Rises
  • Evolution vs. Revolution

SPECIAL REPORT #10

Seminar + Theme Park = The “New” Boot Camp

  • Discussion: Theme Marketed Events/Theme Events
  • The Secret to Dramatically Increasing On-Site Purchases With the Same Speakers and the Same Offers
  • Often Overlooked Role of At-Event Marketing
  • Overlooked Math Formula to Successful Boot Camp Marketing
  • THE WILD CARD: How to Spend More Without Spending More
  • 10 Boot Camp Marketing Examples

SPECIAL REPORT #11

Information Products, Then and Now: A Look at the Evolution of an Industry

  • Historical Perspective
  • Why the Audio Cassette Was the First Explosive Force for Our Kind of Information
  • How the Old Sales Pitch Sounded
  • The Future of Audio Products
  • Important Benchmarks—From Records to Cassettes to Coaching Programs and Everything in Between
  • What’s New? What’s Next?
    • A Word About: How You Think About the Business You’re In

SPECIAL REPORT #12

The Successful Info-Preneur’s Belief Systems

  • How Information Entrepreneurs Think to Grow Rich—7 BIG Things to Think About
  • What Is Your Funnel?
  • Do You Operate From a Position of Fear?
  • Criticism—Inhibited and Sabotaged by Inability to Handle It or Immune to It?
  • Think Big and See Far
  • Bonus: Dan Kennedy’s Presentation on Writing to Keep Customers for Life—Copies of Overheads From 2005 Glazer/Kennedy Information Marketers’ Summit
order now

VOLUME 3

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


ISSUE 1

  • What Business Are You Really In?
  • A Few Ideas From “The King of All Postcards”
  • The Most Dangerous Thing a Blonde Can Have Near a Computer
  • Mr. X Again
  • Report From the Front Lines: If I Do This Again, Shoot
  • Me—But It Is Interesting

ISSUE 2

  • Fake ’Em Out & Fax ’Em Strategy
  • Secrets THEY Don’t Want You to Know
  • Coaching Business Notes
  • eBay’s Troubled Waters
  • Invading China
  • Resources
  • For Speakers
  • SPECIAL BOUNUS REPORT: Into the Subcultures

ISSUE 3

  • A Big Marketing Secret: Give ’Em What They’re Already CONDITIONED to Look For
  • How Matt Furey & John Alanis Are Getting Rich: The GIANT Opportunities Most Info-Marketers Are Overlooking or Are Too Timid to Pursue
  • “They Laughed When I Said I’d Triple My Boot Camp Attendance, Sell Over $3,000.00 Per Head, and Leave My Accountant Weeping”—Five Things They Did Right
  • Dan’s Beeeg Lesson: A Whoopee Cushion
  • Copywriting Corner: Secrets to INSTANT Trust, Confidence & Believability
  • New Opportunities—What’s (My) “Next”?

ISSUE 4

  • “My Wife Doesn’t Like You”—4-Page Insert With Exhibits
  • Shovel Sellers vs. Shovel Users
  • The George Hayling’s Formula for Creating Info-Products
  • Let’s Play Oddball
  • The 300 lb. Elephant Named Oprah*
  • (I Didn’t Mean That, That Way)
  • Is It Time (Yet) for Us’ns to Be Taken Seriously as an Industry?
  • How to Be Promoted by Google, Free
  • Legal Notice re. Done4You
  • “How Do I Get It All Done?”
  • BONUS FEATURE ARTICLE: Do You Know the Secret Handshake?

ISSUE 5

  • 3 Big Info-Marketing Breakthroughs: Forced Upgrades
  • A Different Approach to Tele-Seminars
  • Un-Obvious Adam’s Advertising Strategy
  • Missed Opportunities
  • Devilishly Sneaky Marketing Examples
  • Review of RESOURCES
  • Report From the Front Lines: In the Seminar Marketing
  • Trenches With Me
  • FINAL THOUGHTS: How to Handle Threats to Your Prosperity

ISSUE 6

  • THE BIG LESSON: How to Get Rich: An Asset You Must Have
  • REPORT FROM THE FRONT LINES
  • At the Post Office
  • Targeting the Affluent Customer
  • Tele-Seminar Mistakes to Avoid
  • Resources—Including New Tele-Seminar Series on Selling
  • High-Priced Coaching & Area Exclusive Programs

 

 

Dan’s Insights Are Astonishing, Even If You Don’t Own an Info-Business

Robin RobinsThis newsletter is so much more than just an info-marketing newsletter. It is, in my opinion, Dan’s best kept secret, and regardless as to whether you are an info-marketer or not, the info Dan shares is astonishing ... just one of Dan’s Special Reports created over $50,000.00 for me in my VERY first JV ... Mostly by emails!

Thad Winston
Author, Speaker
Business De-Commoditization Specialist
www.TrustMarketingGenius.com

SPECIAL REPORT #13

Information Products, Then and Now: A Look at the Evolution of an Industry Part 2

  • Polishing the Crystal Ball: What’s New? What’s Next?
  • The Best Current Approach to the Information Business
  • Four Expanding Roles Product Has Within Your Business
  • What People Want When They Make the Decision to Buy Your Products
  • The Most Important Trend Impacting Your Business
  • The Future of Marketing Media
  • The 10 Roles the Website Now Plays in the Information Marketing Industry

SPECIAL REPORT #14


The 1 Essential Thing for Getting Rich in Information Marketing

  • Who Will Grow Rich and Who Will Wake Up Poor in Information Marketing?
  • The Growing Crisis In Email Marketing
  • The Secret of Getting Rich In Direct Marketing
  • Where Is Disney’s Equity (Wealth) and What’s the Best Way for You to Create Equity?

SPECIAL REPORT #15

Getting Into the Theme Park Business

  • What Criteria Do I Consider When Choosing a Theme?
  • Theme Selection Criteria Checklist (10 Topics You Need to Consider)
  • Where Do You Get Good Theme Ideas?
  • Theme Idea Checklist (10 Sources You Must Tap Into)
  • How to Be a Psychic About Future Pop Culture
  • Very Valuable Resource to Support Different Themes

SPECIAL REPORT #16


Bouncebacks: How to Add Extra Income to Your Info-Business Instantly and Easily. Also, How to Get Really, Really Rich With Your Info-Biz by Thinking Very Differently About Your Business

  • Easy Money: How Would You Like to Make Some Easy Money?
  • How to Think Differently About Your Information Business
  • Bouncebacks: Linked vs. Random
  • The Loop-Up Bounceback Offer
  • Special Extra Bonus Report: Protecting Your Business From Regulatory Interference: Opinion Regarding Pending New FTC Rules Governing Your Info-Business

SPECIAL REPORT #16A

How to Survive and Even Prosper in Info-Marketing in the Coming American Recession

  • Even While Those Around You Lie Starving in the Streets and Up to 1/3 of Your Target Market Exits Altogether
  • Info-Marketers Recession Survival Strategies
  • Missed Opportunities
  • Free Lead Generation, Free Fame
  • Implementing the Willie Nelson Plan in Your Business (Without the Funny Tobacco)
  • Plugging Holes in Your Bucket
  • Taking Regulatory and Other Threats Seriously
  • Have a “Plan B” for the Recession
  • Of Heightened Importance: 2007-2008

SPECIAL REPORT #17


Alternative Means of Customer Acquisition * and How to Think Differently About Your Business

  • The Most Vexing and Most Expensive Aspect of All Information Business
  • Trouble
  • Provocative In-the-Trenches Reports: How I Acquire New Customers
  • An In-the-Trenches Report on One “Different” Approach, Courtesy Rory Fatt—Could Be a Million-Dollar Nudge for Some Readers of This Report
  • An Alternative Means of Customer Acquisition, Outside the Parameters of ODS-06
  • Using Books as a “Device”
  • Most Info-Businesses Are in the Business of “Small Numbers Multiplied”
  • What Is Your “New Doorways” Goal for the Coming Year?
  • 10 Ways to Work Old Accumulated Leads

 

 

 

 

order now

VOLUME 4

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


ISSUE 1

  • THE BIG LESSON: THE FULL PARKING LOT
    REPORT FROM THE FRONT LINES: INFAMOUS WOMEN
  • Why Do I Write Books?
  • Why Do I Go to So Much Trouble to Get One Customer?
  • 54 Words to Change Your Entire Business (and Maybe Triple It Overnight)
  • New Resources

ISSUE 2

  • To Focus on, Not Take Casually: Creating a CULTURE OF INVOLVEMENT
  • Yet Another Look at THE ENVELOPE
  • THE BIG LESSON OF THE MONTH: Making Yourself a Rock Star
  • Report From the Trenches: Knocking Down and Re-Building Pyramids

ISSUE 3

  • Direct-Mail Example of the Month: The Billboard Envelope
  • Big Lesson of the Month: Competing in a Crowded Market
  • Mini-Report From the Trenches
  • What I Know About the Internet (That You May Not)

ISSUE 4

  • A Word to New Subscribers (Others May Skip)
  • Al Gore’s Joined Us in the Boot Camp Business
  • The Secret of Fixing the . . .
  • Direct-Mail Example of the Month: OOPS – He Forgot One Fundamental
  • Big Lesson of the Month From Paris the Heiress: The FIRST Thing (Before You Get Money)
  • My Report From the Trenches

ISSUE 5

  • Example of the Month: A Critic’s Peek Inside the Wealth Expos Featuring Donald Trump
  • My Report From the Trenches: The $1-Million Biz Launch Day
  • 4 Lessons From Disney’s OOPS!
  • Bill Glazer’s “What Works” (New Feature, Each Issue)
  • Dan’s Big Lesson of the Month: Yes, The Rich Get Richer—So What Are Ya Gonna Do About It?
  • Resources (Over-Stuffed With Value This Month!)

ISSUE 6

  • Thanksgiving Gift Enclosed: Trade Journal Example—What Media Should YOU Own?
  • In the Trenches Report: What’s New in the Evolution of Industry Leaders’ Info-Businesses?
  • Avoiding the Money-Left-on-the-Table Mistake
  • Better Marketing May NOT Be the Answer
  • The BIG Lesson: How to Survive and Prosper During the Coming Email Crash/The Opportunities You’re Ignoring in Internet Marketing
  • Bill’s “WHAT WORKS”: It Doesn’t Matter How Good the Copy Is . . .

Info-Letter/Special Reports Help Me Launch My Info-Business

Robin RobinsI’ve been on “Planet Dan” for maybe six years now. Three years ago, I decided to start an info-product, taking what I was using to market my law practice and teaching it to attorneys across the United States and Canada. Dan’s No B.S. Info-Marketing Letter and Information Marketing Special Reports are that extra “kick in the butt” that I need every so often. You see, just when I think I’m doing something well, Dan shows me somebody that’s doing something a hundred times better, faster, bolder and smarter, and I take my humble self back into the cave to figure out my next step. This is what I like best about the Info-Marketing Letter and Special Reports ... Dan goes into great detail, taking apart the information marketing business .... as is often said, “a seminar in each issue.”

Ben Glass
www.GreatLegalMarketing.com

SPECIAL REPORT #18

How to Think About Print Media & Lists to Grow Rich

  • A Study of DM News—A Look Through My Eyes and Learn Something From the Way I Think About These Things
  • Two Exceptionally Aggressive Strategies for Exploiting a Particularly Productive Magazine
  • New Opportunities in Often Ignored Media
  • The Factors That Control Direct Marketing Success MORE Than Does Copy or Ideas or Offers
  • Examples of Ads Cleverly Prepared and Worthy of Study

SPECIAL REPORT #19


What Business Are You Really In? CULTS

  • Are You Building a Cult?
  • Developing Customers, Putting an Iron Cage Around Customers, Moving From Transactional to Relationship Marketing and Its Relevance to Info-Marketing, Where Usually We Are the Brand and the Business Is Purely Customers
  • “Rites of Passage”
  • Goals of Obtaining Insider Status
  • Sales Is “Ends Justifying Means”
  • Benefits of Face-to-Face Conversion
  • Borders You Create: You’re Either “In” or “Out”
  • The Type of Understanding You Need in Order to be Effective
  • Importance of Rituals, Vocabulary and Hierarchy
  • The Importance of Leadership

SPECIAL REPORT #20


Inconvenient Truths

  • What’s New?
  • What Have You Done for Me Lately?
  • A Millionaire’s Life Isn’t Free (and Shouldn’t Be)
  • Only to a Certain Point
  • Your Business Is Always Decaying and Dying
  • Being Cheap Costs More
  • Source Matters (a Lot)
  • Joint Ventures and Affiliates Are a Mixed Bag
  • You Inevitably Create Your Own Competition
  • Change
  • The U.S. Market Is Changing in Ways Virtually All Info-Marketers Are Not Responding to
  • The Growth Opportunities of the Next Decade Are Overseas

SPECIAL REPORT #22


Insider’s Look at the Birth of an Area Exclusive Program*
How to Create a Million-Dollar Business or Addition to an Info-Business in 90 Days or Less

  • Behind-the-Scenes Look at the Launch in Progress of an Area Exclusive Program
  • Find Out Where the Buyers Come From
  • How to Avoid One-Shot Hit and Runs
  • A Lesson in What’s Possible
  • The Primary Factors Governing the Deliverables Chosen
  • Complex Collection of Deliverables
  • The Secret to Speed—How to Accomplish More in 12 Months Than in 12 Years

SPECIAL REPORT #23


Insider’s Look at the War Against Broken Fences, Poachers, Wolves, Disease & Famine (Part 1 of 2)
How to Keep More Customers/Clients/Members in Your Continuity Programs

  • The Member Retention Problem—and Why It Keeps Getting Worse
  • Techniques to Prevent Drops in the First Few Months of Membership
  • Types of Gifts & Unexpected Gifts to Provide to Retain Your Members
  • The Easiest Thing Most Info-Marketers Miss That Improves Retention and Ascension
  • Price Differential and Loyalty Rewards
  • How to Encourage Members to Become Engaged So They Stay Longer
  • Retaining Interest Even After They Learned Everything They Think They Could Learn From You
  • Staying Relevant for Many Years
  • Necessary Innovations in Your Products
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VOLUME 5

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


JANUARY 2008 • VOLUME 5, ISSUE 1

  • Temporary Success; Easy Sustained Success, Not So – The Secret
  • Are You Ready To Step Up To The Big Leagues?
  • To Fiercely Protect – Or Not, That Is The Question
    Star Power
  • From Bill Glazer: 2007 In Review
  • From Yanik Silver: Internet Moneymaking Strategies
  • In The Trenches Report

March 2008 • Volume 5, Issue 2

  • Dan’s Big Lesson Of The Month: A Direct-Mail Dissection: Seven Free Lessons From A ‘Traditional’ Subscription Offer
  • How To Destroy Customer Value And Business Equity
  • You’ve Seen ‘101 Uses For A Dead Cat’? – Here Are 5 Uses For The Internet
  • Bill Glazer’s WHAT WORKS: “What’s Working” In The Information Marketing Business
  • Ghosts Of Five Info-Marketers From The Early 1900’s Reveal Long-Lost Secrets
  • The Back Page: John Alanis On Magazine Advertising

MAY 2008 • VOLUME 5, ISSUE 3

  • MY BIG PONDER …A Loucy Crystal Ball
    My Interesting Exercise: Inside Our Customers
  • BILL GLAZER’S ‘WHAT’S WORKING’
  • Some Testimonials Are More Equal Than Others
  • Hooray For Hollywood: Star Power + Riches
  • What Most Info-Marketers Don’t ‘Get’ About Books
  • THE INTERNET: Gloom, Doom & One Ray Of Sunlight
  • RESOURCES: Including FREE STUFF
  • REPORT FROM THE TRENCHES: The GKIC Super-Conference

JULY 2008 • VOLUME 5, ISSUE 4

  • The $10-Million Extra-Big Lesson From Nat’l Sales Letter Contest Winner
  • Internet Geek Stuff (From Me!!!): Will Hard Product
  • Disappear?/Is Social Networking The New ‘Big It’?
  • Your Neglected Opportunities At Amazon.Com
  • Best Paths To More Money: Area Exclusives, Coaching-Plus & Franchising Up-Date
  • The MISSING ELEMENT In Your Info-Marketing
  • BILL GLAZER’S ‘WHAT’S WORKING’ REPORT
  • Dan’s IN THE TRENCHES Report

SEPTEMBER 2008 • VOLUME 5, ISSUE 5

  • Bill Glazer’s What Works!
  • Mind-Boggling Money
  • IN THE TRENCHES REPORT: Around Planet Dan In 96 Hours
  • Unwelcome Business News You Might Use
  • Success Formulas ABS and ABT, and The Direct-Mail
  • Example Of The Month
  • Use Every Part Of The Pig
  • EFFICIENTLY Promoting Yourself
  • It’s Never Too Late To Be A Grave-Robber
  • RESOURCES
  • Dan’s Big Lesson: The Question That Plagues Us All
  • 6 EXHIBITS!!!!!

NOVEMBER 2008 • VOLUME 5, ISSUE 6

  • What DO People Want (Right Now)?
  • BILL GLAZER’S “WHAT’S WORKING”
  • I Get Mail – It’s GOOD News – And It’s Revealing & Instructive
  • DAN’S BIG LESSON: The $500-Million Story
  • The New Realities Of ‘Multi-Dimensional Publiishing’
    Competing With Free
  • IN THE TRENCHES Report: TOP SECRET INFO From My Platinum & Private Clients
  • Final Thoughts From The No Good Deed Goes Unpunished Dept.
  • BACK PAGE: SPECIAL REPORT: Skating On Thin Ice

New Business Ideas and Mistakes to AvoidRobin Robins

“The newsletters have helped me to conceive of what the business should be, and equally important not to be and what mistakes to avoid that could have cost me a lot of money.”

Steve Sipress
Successful Selling Systems, Inc.
Inverness, IL

 

SPECIAL REPORT #24

Insider’s Look At The War Against Broken Fences, Poachers, Wolves, Disease & Famine (Part 1 Of 2)
How To Keep More Customers/Clients/Members In Your Continuity Programs

  • Functional Pain Of Disconnect
  • Emotional Pain Of Disconnect
  • New Formats
  • Ascension
  • Multi-Use, Frequent Use
  • Price And Payment Terms
  • More Content And Where To Get It
  • Saving Exiting Or Lost Members
  • The Basic Value Equation Isn’t So Basic!

SPECIAL REPORT #25


The Purposed Writer & The Valuable Reader
The Secret Behind The Most Durable Information-Marketing Businesses

  • The 2 Golden Keys To An Info-Business Of Lasting Value, Of Strength, Of Influence
  • Who Was This Famous An Drich Dentist Labled A Menace?...Persecution And Profit—What You Need To Get Understood For Your Purposes
  • Extreme Customer Makeover In Progress
  • POWerful Words. There’s Interest. But Then There’s Involvement.

SPECIAL REPORT #26


Insider’s Look At “What I Do”

  • Fan Mail
  • Information Processing
  • Write
  • Service Work
  • Grunt Work
  • Procrastinate
  • Consulting
  • Coaching
  • Book Promotion/Personal Promotion

SPECIAL REPORT #27

Kennedy’s Lessons For Info-Marketers From Houdini

  • What Business Are You Really In?
  • What Are The Ingredients Of Sustained Success?
  • What One Thing Must Occure In Order To Keep Customers Interested And Involved Continuously, Over A Long Period Of Time?
  • What Is Missing From Many Info-Marketers’ Sales Approach, That Houdini Had As His Most Important Element?
  • What Is The Big ‘Value Mistake’ Made By Many Info-Marketers?
  • How Can You Operate Within A Particular Niche With Zero Competition?
  • What Is The Key Renegade Millionaire Principle That I Teach And So Frequently Emphasizing, To Which Houdini Clearly Subscribed, That Has To Do With How You See And Work On Your Business?
  • Note How Many Times And Ways Houdini Re-Invented Himself-Then Identify The Steps Of That Process Used Each Time.

SPECIAL REPORT #28

Aaaaargh! The sky is falling. Wall Street is crashing. Be afraid. Be very, very afraid.

  • How To Talk To Your Customers And Prospects About Economic Doom And Gloom & how to find the opportunities hidden in the darkness
  • How To Use It – Option#1—The Opportunities To Use It, Not The Need To Use It.
  • How To Use It – Option #2-- Challenge Their Manhood.”
  • How To Use It – Option #3-- Best Reason Of All To…”
  • How To PARTIALLY Deny It, Still
  • Examples Of Strategies Discussed In This Report

Special Report #29


Another Perspective On The ‘Odd’ Business We Are In & What Separates The Winners From The Losers In Terms Of Longevity And In Tougher Economic Times

  • How To Build Strength And Sustainability
  • The Difficulties Of Launching In This Economy Offer Clues To Winning In This Economy
  • In Search Of The Strength Needed To Prosper In UN-Prosperous Times
  • How Do You Think You (Deserve To) Rank On The Strength Index?
  • The Two Most Important ‘Pillars Of Strength’
  • The 6 Main Categories Of Processes To Concern

 

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VOLUME 6

NO B.S. INFO-MARKETING LETTER AND SPECIAL REPORTS


VOLUME 6, ISSUE 1

  • SPECIAL EXCLUSIVE INTERVIEW WITH DR. MICHAEL ROIZEN:  How To Rise Out Of A Cluttered Marketplace & Create And Profit From Extraordinary Prominence.  He has 18-MILLION e-mail subscribers, his own PBS-TV specials, mega-bestselling books – here is The Formula behind his success!
  • Bill Glazer’s “What Works!”
  • Mistakes To Avoid, Especially Now:  The Temptation Of
  • Quick Money At Expense Of Customer Trust
  • Clarity:  What Business Are You In?
  • Resources:  Gold+ Becomes Diamond; My Direct-Mail Seminar; A Very Limited, Special Offer Re. Consulting; A Lost ‘N Found Notice

VOLUME 6, ISSUE 2

  • Where The Action Is NOW – And Why
  • Dan’s BIG LESSON:  Opc, Now
  • Bill Glazer’s “WHAT WORKS!”
  • RESOURCES:  Catalogs To Get Web Sites To Visit, Places
  • To BeLESSON FROM BOOKSELLING
  • Crime DOES Pay

VOLUME 6, ISSUE 3

  • Will Being Banned In Nebraska Make Ben Rich & Famous?
  • Are You Guilty?  Are You Stuck In A Time Warp?
  • Bill Glazer’s “What Works”
  • Dan’s In-The-Trenches Report/&/Dan The Internet Wizard
  • Resources: But Wait – There’s More!/&/ Free Call-In Day
    (Note: In place of this month’s ‘Big Lesson’, an even bigger lesson, a Special Report on SEVEN-FIGURE INCOME INFO-MARKETERS)

VOLUME 6, ISSUE 4

  • The Elusive USP Found:  Is There An Idea For You From This ‘Unique’ Info-Product?
  • “Gee, I Didn’t Know Anybody Used Reply Cards Anymore!”
  • PANSY ALERT:  Are Your Customers Mamby-Pambys?
    Dan’s BIG LESSON: Where Have I Heard This Before?
    --The Power Of  W-I-F-M
  • Bill Glazer’s “What Works!”
  • IN THE TRENCHES REPORT – Seeing It Done Right
    RESOURCES

Volume 6, Issue 5

  • NEW FEATURE: Info-Marketers’ DIRECT-MAIL CLINIC
  • It’s Time For BALLS Marketing
  • The “SECRET” 3-Part Formula To “Content Success”
  • FTC Attacks Mommies!
  • THE BIG LESSON: Sorry, This Time, There Isn’t One
    My ‘In The Trenches’ Report, This Month Longer Than Usual

Volume 6, Issue 6

  • Dan’s Big Lesson: A Pox On Bad Online Sales Letters
  • Paid To Tweet & Musings On The Media Biz
  • Why Is The DEAL OF THE CENTURY Significant To You?
  • In Search Of Your Next BIG IDEA
  • DAN’S IN THE TRENCHES REPORT
  • RESOURCES—Including Tips About Access To “Platforms”
    Dan Gets Mail/Follow-Up On Sept. Letter
    Final Thoughts Of The Month: What YOU Know

Outstanding Product and Vital Information

“First, a big thank you. You are providing an outstanding product and vital information that has a real impact on so many people. My wife and I are living the lifestyle we want and I’m doing it right from my own home. It really is the best of all possible worlds.”

Steve Manning | www.WriteABookNow.com
Ontario, Canada

SPECIAL REPORT #30
Shakin’ The Tree

  • 5 Best Ways Info-Marketers Can Beat The Recession And Get Customers Spending Now
    (Even If They Seem Reluctant To Do So)
  • + 5 Additional Opportunities Made Possible Or Made Better By The Economic Trauma
  • The 5 Shovels
  • Other Recession Strategies To Consider

SPECIAL REPORT #31
That ‘Ol Time Religion Loves a Good Recession

  • How To Attract, Motivate, Inspire And Keep Even Downtrodden, Depressed And Fearful Customers During Extremely Difficult Economic Times
  • The Ultimate Economic Law Of Gravity And Its Relationship To The Selling Of “Salvation’, Of One Kind Or Another
  • You, Savior
  • And How Do You FEEL About This? The Legitimacy And Illegitimacy Of Our/Your Business
  • Exhibits: Do You Need Prayer, The Dalai Lama, International Campaign For Tibet, Do You Need Help?
  • Is YOUR Fan Mail A Lot Like This?

SPECIAL REPORT #32
Challenges Of The Internet, As I See ‘Em

  • IS RADICAL AND REVOLUTIONARY CHANGE FOR THE INFORMATION MARKETING INDUSTRY A FAST APPROACHING INEVITABILITY?
  • Adversity #1: Explosion Of Free Content And Demand For, Expectation Of
  • Adversity #2: Price & Profit Margin Destruction
  • Adversity #3: Consumption Of Peoples’ Attention And Time By Free Media
  • Will The Internet Finally Be The Death Of Long Copy?
  • BONUS: As an archives investor you’ll receive every 2009 report for your archive as it’s published. This way your Kennedy collection will be complete.

Special Report #33A


Fragmentation As Problem and Opportunity

  • “Is this Too Narrow?” No, Narrow is IN.
    Zero In – More than Ever – On ‘Unique Populations’
  • Deeper Personal/Emotional Connection
  • The only sustainable differentiation opportunity left for info-marketers

Special Report #33B


I am their leader. Where have they gone? Turn-over and retention in Coaching Programs

  • 3 Strategies To Be Successful In Higher Priced Coaching Programs
  • Too-Smart-For-The-Room Syndrome
  • Sloth/Poor Implementation
  • Unwelcome Advice/Same Conversation Reoccurring/Negative Reaction To
  • Bright-Shiny-Object Syndrome
  • Loss Of Understanding Of Multiple Values Of Mastermind Association Of Coaching
  • Giving Them Too Much Credit (Information V. Entertainment)
  • Decision To Compete
  • What Won’t Help & Can Hurt

Special Report #34


On the further development of the ‘done-for-them’ business

  • The future is now.
  • Briefly, looking back…to look forward…
  • Two fascinating examples
  • What’s Dan up to? Year-End Report

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